Integrate your Retail Pro POS system with Octopus Bridge and synchronize your inventory and customer data across your online and offline stores. As a result, you make better decisions that positively impact your customers and improve your bottom line.
Real-Time Inventory Update
Synchronize inventory across all sales channels in real-time to ensure product availability at all times and avoid overselling.
Improve Customer Experience
Process returns, exchanges, and refunds quickly to eliminate customer dissatisfaction through automated information downloads.
More Repeat Customers Analyze sales, payments, and backorders reports to implement decisions that improve customer experience, retention, and loyalty.
E-retail sales surpassed 4.2 trillion US Dollars worldwide in 2020. One of the key reasons for the massive growth in retail is the ease of online shopping. The advent of the internet and the digitalization of modern life has significantly influenced consumer behavior.
Traditional (brick and mortar) retailers need to adapt quickly if they want to tap into the rising potential of eCommerce. Retailers find going omnichannel increasingly difficult, mostly because they lack the right tech and systems for it.
But not anymore!
Retailers can now integrate their Retail Pro POS with eCommerce platforms using 24Seven’s omnichannel plugin – Octopus Bridge. This plugin helps you deliver the seamless, cross-channel shopping experience that modern consumers want.
Benefits of Retail Pro eCommerce Integration
By integrating the POS system with the eCommerce platform, retailers can tap untouched audiences. Here’s how:
1. Unifying In-Store And Online Operations:
You can use 24Seven’s eCommerce plugin to expand beyond geographical boundaries. Integrate your brick-and-mortar stores with eCommerce channels like Amazon, eBay, etc. You can sell in-store products while making sure that inventory and prices stay in sync.
2. Multiple Locations Integration:
Octopus Bridge by 24Seven is a cloud-based integration software that connects your physical store chain with an eCommerce store. Using this feature, you can seamlessly adapt retail models such as:
BOPIS – Buy Online, Pickup in-store
BOPAC – Buy Online, Pickup at Curbside
BORIS – Buy Online, Return In-Store
ROPIS – Reserve Online, Pickup In-store
3. Enhanced customer experience:
Going multichannel gives consumers multiple platforms to buy from. You don’t have to rely on a single channel to bring business. It also makes it easier to discover your business.
Octopus Bridge: Sell on Multiple eCommerce Platforms
Octopus Channel Synchronization with Retail Pro POS keeps the inventory in sync across marketplaces, eCommerce platforms, and physical locations.
Integration between multiple retail systems opens up capabilities on the customer-facing side. Ease of online ordering, sophisticated management of discounts, and couponing contribute to customer satisfaction.
The unified solution eliminates the need for manual data entry, saves manpower, and improves operational efficiency. This, in turn, results in reduced management costs and higher profit margins.
Building a POS integrated eCommerce website is a different process for every retail business depending upon the vertical it operates in. For example, the needs of an apparel company are bit different than that of a business selling sporting goods. For this reason, we’re sharing a step-by-step development process to build an integrated eCommerce website.
Affordable Ecommerce Website Development and Enhancement
As an eCommerce company, your website provides the central hub for your retail business. This is the place where your shoppers find you and where you generate a big chunk of your revenue. Any enhancement you make to your website can seriously boost your bottom line. As such, you should keep searching for ways to constantly upgrade your eCommerce website.
We are one of the leading eCommerce Website Development company with offices in USA, India, and Philippines, and offer the most cost-effective and scalable solutions to merchants across the globe.
Today’s shoppers don’t look at brick-and-mortar and web stores as two separate shopping destinations. Rather, they expect unified experiences across every sales channel. Octopus Bridge, the ultimate integrator, makes it possible to offer this convenient, omnichannel buying experience.
Retail Pro is a lightweight and versatile point-of-sale system. It has been designed to exceed today’s demanding retail environments. It is a complete POS system for managing various retail processes of the global fashion market, chain of stores, flagship stores, etc.
Undoubtedly the pandemic created huge chaos in the retail industry, with sellers trying to figure out the latest customer buying trends to remain relevant in the market.
The significant shift to e-commerce has surely cemented its presence, but the real question is to what extent it would affect in-store sales.
We saw that while people moved online, they were still looking for in-person experiences.
But, as in-store shopping resumed, the digital presence was still relevant, with over 70% of customers experiencing online touchpoints in their shopping journey.
Thus, having an omnichannel platform will accelerate not just your digital sales but increase walk-ins in your store.
Amazon is the biggest name in the e-commerce industry, with over 2.45 Billion people visiting its site monthly.
That’s a huge number to crack! Isn’t it?
It works as a customer-centric platform where buyers can find a variety of products under a budget.
Despite its increased demand in the market, Amazon customer satisfaction is lowering at an increasing pace.
For the last decade, Amazon has been facing severe problems in treating their customers right.
Many people have complained of increased delivery times and unavailability of products to be a major reason for their dissatisfaction with Amazon.
Even retailers are facing problems in maintaining proper margins and protecting their brand identity. Big brands like Nike and Ikea have already walked away due to this inefficiency.
Amazon has access to a mass audience; this makes retailers unsure of setting up their online store. But, what if we say that any retailer with an e-commerce website can beat Amazon and earn big money.
1. One-day Delivery
Another primary source through which Amazon earns is via Amazon Prime.
It is a subscription-based model that provides additional services to those people who pay a fixed monthly or annual fee to Amazon.
Statistically, over 200 million people are currently using Prime membership, out of which 80% of them have done it just for faster delivery service.
Statistically, 64% of people are more often going for pickup service than visiting a store after the pandemic. Buyers are avoiding crowded places and are looking for options that are convenient and safe.
BOPIS is one such service that is still unavailable by Amazon.
The eCommerce industry saw massive growth during the pandemic, with a lot of people jumping online to avoid crowds. However, another segment that saw significant growth as BOPIS (Buy Online, Pick-up In-Store), also called the click-and-collect method.
BOPIS provides both online and in-store experiences to the customers where the purchaser can book their order on the e-commerce website and opt for an in-person or curbside pickup.
Shoppers don’t have to pay any extra shipping costs or wait for long delivery days. They can also return the product quickly if it’s not up to their expectations.
In this article, we will try to understand BOPIS better and how you can implement it in your retail business.
What Is BOPIS?
BOPIS is an ideal strategy for retailers that have both a physical store and an eCommerce website. Customers can place their orders online and collect them when ready for pickup. The popularity of BOPIS is because of the convenience it provides to the buyer. This strategy makes buying easier with an enhanced customer experience.
How Does BOPIS Work?
The BOPIS process is bifurcated into three steps:
Customer shop from your online store
While listing products on the eCommerce website, retailers can include BOPIS on the checkout page which consists of a set of time and date options that the buyer could choose from. The retailer then confirms the availability of the product and asks the shopper to come at the specified time.
Retailers fulfil online orders
Now, there can be two scenarios, one the product is either available or not. If it’s there, the retailer can confirm the availability and set a time for pickup. Otherwise, they can take some time to get the product from the warehouse or another store and request an extension for deliverables.
The customer picks up the order
The BOPIS cycle comes to an end when the customer picks up their order. Retailers must have a clear distinction when the orders are shopped online or convenient for pickup.
What Are The Benefits Of BOPIS?
Here are the benefits of adopting BOPIS in the retail business for both sellers and customers:
For retailers:
When buying through BOPIS, customers are more open to adding additional items to their cart due to its prompt availability on pickup.
Shipping costs affect the profitability of both sides. Through BOPIS, you can send bulk requirements to the pickup center and cut down on extra costs.
Setting up an online store connected with physical store lets you track stock availability on a regular basis. It helps you identify whether the product is accessible in real-time or not.
For customers:
With BOPIS, you are free from any unnecessary delivery costs. Buyers can go straight to the store and collect their orders.
BOPIS is best for customers who need those products urgently. There’s no waiting for days; they can get the items within a few hours.
Opting for a curbside pickup saves buyers from unnecessary rush and guarantees that the product is available when they arrive for pickup.
The purchaser can quickly return the product and get their money refunded instead of shipping the order back.
How To Get Started With Buy Online, Pick-up In-store?
Many retailers embrace the BOPIS retail strategy to provide a more convenient shopping experience to their buyers. Plus, it has proven to increase sales and bring new customers within a short period.
Getting started isn’t a lot of work. Retailers just need to fulfill these three major criteria to provide an extensive BOPIS experience to shoppers:
A mobile app or an e-commerce website to let your customer shop.
Real-time inventory management to track stock availability at all locations.
At least one physical store
Integrating these three items with your business will allow customers to shop through the click and collect method.
Wrapping up
Adopting the BOPIS method in retail will give sellers an extra edge over their competitors.
Customers are also more inclined towards businesses that offer them varied modes of shopping, either through brick and mortar, buying online, or the modern pick-up store method.
Managing BOPIS requires an e-commerce software integration that lets you track inventory in real-time and increase the order fulfillment ratio at a lesser cost to the business.
And we, at 24SevenCommerce can help you with our POS eCommerce integration to achieve that. So, get started today and take your business to the next level.
Now Integrate Retail Pro System with Woocommerce via Octopus Channel. Our Integration enables two-way synchronization, that is, uploads Retail Pro inventory to Woocommerce and download Woocommerce orders into Retail Pro POS Software.
Retail Pro is a world leader in retail management system. RetailPro is a full POS solution that includes feature-rich POS, inventory managing, backside office applications, merchandizing CRM, retail outlet operations, accounting, analytics, and reporting. Retail Pro provides over 30, 000 users across the global world and is suitable for all retail businesses. Retail Pro will come in multiple editions to fulfill the specific needs regarding specialty retailers, like footwear, apparel, jewelry, shoe, electronics, home gifts or goods and toys stores. Retail Pro offers agility, accuracy, data safety, and handle for specialty suppliers, while enhancing the consumer experience throughout the consumer journey irrespective of the channel.
24Seven Commerce – Connect Retail Pro with eCommerce and online marketplaces
We are providing complete web store and online marketplaces integration with Retail Pro point of sale version 8, 9, and Prism. The integration support 2 ways auto synchronization that is, upload Retail Pro POS inventory to eCommerce and download web orders into RetailPro system.
As well, we are providing free Retail Pro integration for testing purpose. Signup our free plan now and experience the power of Omnichannel.
Retail Pro POS eCommerce Integration 